After graduating from Loughborough University (1990), Steve joined Canon's photocopier division as a salesman. In those days, rugby union was an amateur sport and players needed to support their passion with gainful employment! He loved sales, but not so much all the cold calling that went with it. As a result, he was ranked about last in the UK in terms of sales performance. But within a 6-month period, he turned his fortunes around to become Canon UK's #1 salesman. The catalyst? Steve read his first marketing book, 'How To Write Sales Letters That Sell', written by direct marketing legend Drayton Bird. He quickly replaced cold calling with powerful lead generation and sales letters, which became his own personal ‘sales team’. This was the first time Steve realised the power of marketing and in particular direct response marketing.

He then became responsible for the marketing of Leicester Tigers, raising £2.3million to build what was then known as the 'Alliance & Leicester Stand’ (now the Mattioli Woods plc stand).

Then, as the professional era started in 1995, Steve dedicated himself to being a professional athlete, whilst at the same time starting his first consulting company (Hackney Marketing Consultants) with the objective to gradually build the business so when he retired from rugby, he could seamlessly transition into being a full-time entrepreneur. That day arrived in 1999 by which time Steve had created his first end-to-end business growth system; 'The POWER Marketing System' which was his first step-by-step system aimed at helping service-based businesses. It sold in 46 different countries leading Steve to work with consulting clients as well as hundreds of accounting firms all over the world.

Soon after, Steve created 'The FORMULA', the complete system for growing any small- and medium-sized business. Then, in 2004, Steve met Peter Finlay (Steve's long-standing business partner) and together using 'The FORMULA' they started, built and sold Europe's largest franchise consultancy followed quickly by the creation of what was then the world's largest mentoring and consulting group for accountants, with over 1,500 members.

More recently, AccountantsGROWTH was set up by Steve and Peter to help accountants grow and scale their firms by tapping into an often under-used 'goldmine' and significantly increasing the number of referrals they get every month. 

Steve is a family man and married his childhood sweetheart, Helen, who he met at school. They have 3 children and live in Leicestershire, UK.